WELCOME TO THE
MOXIEVERSE
NOT JUST A BRAND. A MOVEMENT.
WHO IS MOXIE?
Moxie isn’t just a name—it’s a mindset.
Moxie is the bold, fearless version of you that says,
“Yes, I can.”
It’s your confidence, the spark of unapologetic self-expression.
At MoxieLash, we’re here to remind you that you already have the power to be Moxie. Every lash, every product, every moment is designed to help you step into her shoes—and own your beauty, inside and out.
THE MOVEMENT
We’re more than a brand—we’re a movement for effortless confidence and bold self-expression. With innovative products and a supportive community, we empower you to live beautifully and unapologetically.
THE MISSION
Our mission is to empower women worldwide to feel their most confident & authentic selves by providing innovative lash solutions with the most simplified application techniques.
THE VISION
We’re building a world where confidence is non negotiable, and it all starts with lashes. LASHES FIRST. WORLD NEXT.
THE JOURNEY
When you look into someone's eyes, you see a story they might not be ready to tell out loud. MoxieLash® was founded in 2018 to help women tell those stories—starting with their lashes.
Inspired by the unwavering support of his mom, founder Val Yakovchik introduced the first magnetic eyeliner, revolutionizing the lash industry. But innovation was just the beginning. Today, with four leading lash categories, MoxieLash is about more than beauty—it’s about confidence, self-expression, and the power of every woman’s story.
THE PRODUCTS
Moxie redefines ease of use, delivering solutions for all your lash needs. We take a community-driven approach, listening closely to your feedback—good and bad—to ensure every product update incorporates your insights. Each restock reflects our commitment to continuous improvement based on learnings from consumers like yourself.
THE COMMUNITY
Join the Moxie Movement—a global community inspiring confidence and bold self-expression. Get exclusive access to lash users & the people who live & breath the product. Have your voice heard and drive influence within the brand & future product innovation. JOIN NOW
THE TEAM
We’re a passionate team of product developers, lash enthusiasts, and problem-solvers dedicated to solving your lash needs. With diverse skills and consumer-driven insights, we drive innovation in every aspect of MoxieLash.
As a male founder, Val, brings a unique perspective as a non-lash user, focusing on unbiased solutions that prioritize simplicity and ease of use.
"My only interest is finding what works best for our customers, without personal bias." - Val
CONFIDENCE BRACELET
The Moxie Confidence Bracelet by LoveSnap® is more than an accessory—it’s a tool for transformation. Snap it, refocus, and wear it as a reminder of your inner strength & confidence. LEARN MORE
JOIN THE MOVEMENT!
Welcome to the MoxieVerse!
We’re so glad you’re here.
LEARN MORE
